POINT #1: It is far too easy to take the easy option, but it may not be the best option.

  • Anything worth having is worth putting in the effort.
  • When you put in the effort upfront the result come more easily in the end.

POINT #2: Taking the easy option often leads to shit results.

  • Have you heard the saying “Rome wasn’t built in a day”?
  • There’s a reason that’s relevant, great shit takes time and effort.

POINT #3: People often have the “she’ll be right” attitude that can destroy what you want.

  • The easy option is easy for a reason… It doesn’t produce amazing results.
  • Effort invested today will pay dividends later on.


  • Why are you not making the effort?
  • Why do you take the easy option?
  • What stops you feeling you deserve the better result?


  • Pick something in each area of your life that you can take the effort in now for longer term results.
  • Business / Career
  • Relationships
  • Belief/ Self confidence
  • Health & Fitness